Tag: Marketing
Breaking Through Growth Barriers in Wealth Management with Samuel Deane and Dr. Preston Cherry (Ep. 55)

Breaking Through Growth Barriers in Wealth Management with Samuel Deane and Dr. Preston Cherry (Ep. 55)

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How can financial advisors unleash their growth potential in the ever-changing landscape of the wealth management industry?

Today on The Disruption Blueprint Podcast, Shannon Spotswood interviews Samuel Deane of Deane Wealth Management, who specializes in serving founders and tech employees with equity compensation and tax planning, and Dr. Preston Cherry of Concurrent Financial Planning, who focuses on Gen X and high-income earners. 

They discuss the challenges and opportunities in wealth management, emphasizing personalized financial planning and the role of advisors as life guides. Their conversation also covers generational wealth transfer, niche-focused practices, and effective marketing strategies to attract and connect with clients.

Talking points include:

  • Their recent panel discussion at Tiburon
  • Samuel Dean’s journey of starting and growing Dean Wealth Management
  • Dr. Cherry’s background and the focus of Concurrent Financial Planning
  • Challenges and opportunities for growth in the wealth management industry
  • The importance of personalized financial planning and addressing evolving client needs
  • The future role of financial advisors as comprehensive financial life advisors
  • The impact of generational wealth transfer and the value of aligning life and money
  • Why marketing and branding strategies are so important for niche-focused practices
  • Understanding and addressing the unique needs of different generations in financial planning
  • And more!

Resources:

Connect with Shannon Spotswood:

Connect with Dr. Preston Cherry:

Connect with Samuel Deane:

About our Guests:

Dr. Preston Cherry is a Wealth Advisor and the Founder and CEO of Concurrent Financial Planning. Preston specializes in empowering individuals to share stories that inform their life’s design to achieve financial freedom and well-being. He aims to help you find life and money alignment, giving your money assignment. Dr. Cherry is an award-winning financial advisor, renowned personal finance speaker, founder, podcaster, and professor to next-generation financial planning professionals. Preston has over 15 years of financial services and academic experience, including financial planning and investment management, published research in top journals, often cited and authors in recognized personal finance publications, and extensive leadership in the planning profession. When Preston is not focusing on your journey towards confidently conquering Life Money Balance®, you can find him listening to his vinyl record collection, spending time with his wife, and happily expecting their first child.

Samuel Deane is a financial advisor and President of Deane Wealth Management, a registered investment advisor for founders and tech employees. The wealth management firm specializes in financial planning, investment management, tax planning, and equity compensation. After spending some time working in an industry traditionally reserved for wealthy retirees, Samuel realized that he could provide wealth management and financial planning services more efficiently for his generation. He has worked with clients from well-known companies like Stripe, Coinbase, Airbnb, Spotify, Twilio, Etsy, and more.  Samuel is a coveted speaker and loves spreading his wisdom on entrepreneurship, personal finance, and smart investing to his community.

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Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice. 

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place. 

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

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The Secret Sauce of Thriving Businesses – Focusing On Your Niche with Eric Blake, CFP® (Ep. 34)

The Secret Sauce of Thriving Businesses – Focusing On Your Niche with Eric Blake, CFP® (Ep. 34)

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“You can have everything in life you want, if you will just help other people get what they want.”  – Zig Ziglar

And what better than helping people whom we can really empathize with and understand?

In this episode, Shannon Spotswood sits down with Eric Blake, CFP®, Founder and Lead Financial Planner at Blake Wealth Management. Eric shares the benefits of having a niche market, including the ability to concentrate your efforts on a specific audience and the importance of time blocking to organize your priorities. Additionally, Eric talks about the impact women have had in his life and why he has focused on helping them.

Eric discusses: 

  • His niche in serving clients five years pre-retirement
  • How having a niche specialization in his financial practice has allowed him to concentrate his time and marketing efforts on those who may not otherwise receive help
  • How partnering with his wife as a co-founder of their firm has allowed them to build stronger relationships with clients 
  • How he uses the surge concept to time block and focus on marketing during specific months
  • How his firm has integrated charitable work into their practice
  • The annual International Women’s Day event focused on giving back to women who have gone through difficult circumstances
  • And more!

Connect with Shannon Spotswood:

Connect with Eric Blake:

About our Guest:

Eric Blake started his career as a financial advisor in 1999. Over the last 24 years, he has realized that his true passion is helping women plan for a successful retirement. While many of his clients are couples, Eric’s firm prioritizes working with women, driven by the appreciation he holds for the women who shaped him into the person he is today.

Born in Amarillo, Texas, Eric now resides in McKinney, Texas, and holds a degree in accounting from the University of Texas at Dallas. However, Eric’s most cherished accomplishment is his 26-year marriage to his wife, Dawn, and their two children, Kaitlyn and Eric.

When not focused on client retirement plans or tax strategies, Eric enjoys working out, reading, and traveling.

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Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

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Crafting And Growing Your Own Firm As An Independent Advisor with David Koren (Ep. 33)

Crafting And Growing Your Own Firm As An Independent Advisor with David Koren (Ep. 33)

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As an independent advisor, you shouldn’t fear growth. You should invest in it!

In this episode, Shannon Spotswood interviews the Founder of RVA Wealth Management, David Koren, MBA, ChFC®, CLU® about his advice for advisors considering independence, the importance of taking risks and investing in your business, and the 10-3-1 rule. He also discusses the benefits of crafting your own firm and succession planning, as well as incorporating philanthropy into the client experience. 

David discusses: 

  • His advice for other advisors who are either in a captive environment thinking about independence or are independent but want more control and independence
  • Why he decided now is the time to grow even bigger and invest more into marketing
  • Why entrepreneurs can’t expect to build a large and thriving practice without taking risks and investing in their business
  • What the 10-3-1 rule is and why it has become a lost art
  • The perk of being able to craft your own firm and  retire when you decide to as an independent advisor
  • Where he is on his succession plan journey and how he came to realize that he needs to get serious about it
  • How to incorporate giving back to the community as an active part of your client experience
  • What he thinks the industry will look like in the next five to ten years
  • And more!

Connect with Shannon Spotswood:

Connect with David Koren:

About our Guest:

As founder and retirement planning specialist at RVA Wealth Management, David focuses on asset protection and growth, helping his clients to manage income flow and enjoy their retirement years. David has worked in the financial services industry in one way or another for over 35 years, starting out as an agent for a national life insurance company while still an undergraduate at Virginia Tech.

Over his long career – which has included working as an executive for insurance companies, brokerage operations, an internet healthcare startup, and now an independent wealth management firm – David has always focused on education. He considers teaching to be his calling and enjoys educating people on personal finance. David teaches financial education classes in the Richmond area and also offers more in-depth workshops at the office to further explore areas of client interest. 

David considers all of his clients as family and strives to grow and protect their assets in everything he does. David and his wife Robbie have two children.  They have a strong focus on family and both believe exercising and staying healthy play an important role in family life.

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Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

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Podcasting Your Way to Influence as a Financial Advisor With Matt Halloran (Ep. 32)

Podcasting Your Way to Influence as a Financial Advisor With Matt Halloran (Ep. 32)

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Are you tired of being drowned out in a sea of financial advisors all saying the same thing? It’s time to turn up the volume and let your unique voice be heard!

In this episode, Shannon Spotswood interviews podcasting guru, Matt Halloran, about why advisors should podcast. Matt discusses the power of podcasting in enabling advisors to showcase their authentic selves, build influence, and strategically align their practice and marketing strategy for maximum impact. With the evolving landscape of the financial industry, he covers the 5 ROIs that advisors can expect to gain from podcasting.

Matt discusses: 

  • How podcasting lets advisors be their authentic selves and can help them build influence
  • How and why  advisors should think about their practice and marketing strategy before committing to a podcast
  • The 5 ROIs of podcasting
  • How podcasting and marketing fit into the changing financial industry
  • And more

Connect with Matt Halloran:

Connect with Shannon Spotswood:

About our Guest:

Matt Halloran is Partner and podcasting expert at ProudMouth. A former business and life coach to top advisors, Matt has helped 5000 advisors and counting, understand how to create trust and build rapport with prospects they haven’t even met yet. He studied the way people communicate for over 20 years, has been featured in The Wall Street Journal as a digital communication expert, and wrote the first social media book dedicated to financial services, “The Social Media Handbook for Financial Advisors.” He has now combined his extensive knowledge and expertise in business and coaching with one of his passions: podcasting. Matt has hosted and been on over 1,000 podcasts. He’s also the host of ProudMouth’s podcast, the Top Advisor Marketing Podcast, where he shares marketing strategies tailored for advisors and connects with top industry leaders.

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Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

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Marketing Madness with Kelly Waltrich (Ep. 22)

Marketing Madness with Kelly Waltrich (Ep. 22)

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Many financial advisors struggle to define themselves in their marketing. If you’re one of them, you don’t have to struggle any longer.

In this episode, Shannon Spotswood speaks with Kelly Waltrich, the Co-founder of Intention.ly. Kelly shares her expertise in marketing and how financial advisors can create their own brand that is unique to them and escape the “sameness”.

Kelly discusses: 

  • What factors need to be paid attention to when building a brand
  • How to determine the appropriate amount to spend on client acquisitions
  • What questions advisors should ask themselves as they put pen to paper on defining their brand
  • How thinking of marketing as multiple skills instead of one makes it easier to tackle
  • The 3 mountains to climb in marketing
  • And more

Resources:

Connect with Shannon Spotswood:

Connect with Kelly Waltrich:

About our Guest:

For over 15 years, Intention.ly Co-founder Kelly Waltrich has been championing the role of marketing in the financial services industry. As former Chief Marketing Officer at eMoney Advisor and Orion Advisor Solutions, she proved time and again that there is no better driver of an organization’s growth and overall success than a well-run marketing and communications team. At eMoney and Orion, Waltrich built powerhouse marketing teams from the ground up, developing the engines that would fuel the highest periods of growth for both companies.

Kelly designed the strategy behind several successful rebrands, acquisitions, and product launches—including spearheading the development of two advisor marketing products—while creating unmatched overall brand visibility and helping to turn company executives into industry thought leaders.

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Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

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