Tag: Branding
Breaking Through Growth Barriers in Wealth Management with Samuel Deane and Dr. Preston Cherry (Ep. 55)

Breaking Through Growth Barriers in Wealth Management with Samuel Deane and Dr. Preston Cherry (Ep. 55)

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How can financial advisors unleash their growth potential in the ever-changing landscape of the wealth management industry?

Today on The Disruption Blueprint Podcast, Shannon Spotswood interviews Samuel Deane of Deane Wealth Management, who specializes in serving founders and tech employees with equity compensation and tax planning, and Dr. Preston Cherry of Concurrent Financial Planning, who focuses on Gen X and high-income earners. 

They discuss the challenges and opportunities in wealth management, emphasizing personalized financial planning and the role of advisors as life guides. Their conversation also covers generational wealth transfer, niche-focused practices, and effective marketing strategies to attract and connect with clients.

Talking points include:

  • Their recent panel discussion at Tiburon
  • Samuel Dean’s journey of starting and growing Dean Wealth Management
  • Dr. Cherry’s background and the focus of Concurrent Financial Planning
  • Challenges and opportunities for growth in the wealth management industry
  • The importance of personalized financial planning and addressing evolving client needs
  • The future role of financial advisors as comprehensive financial life advisors
  • The impact of generational wealth transfer and the value of aligning life and money
  • Why marketing and branding strategies are so important for niche-focused practices
  • Understanding and addressing the unique needs of different generations in financial planning
  • And more!

Resources:

Connect with Shannon Spotswood:

Connect with Dr. Preston Cherry:

Connect with Samuel Deane:

About our Guests:

Dr. Preston Cherry is a Wealth Advisor and the Founder and CEO of Concurrent Financial Planning. Preston specializes in empowering individuals to share stories that inform their life’s design to achieve financial freedom and well-being. He aims to help you find life and money alignment, giving your money assignment. Dr. Cherry is an award-winning financial advisor, renowned personal finance speaker, founder, podcaster, and professor to next-generation financial planning professionals. Preston has over 15 years of financial services and academic experience, including financial planning and investment management, published research in top journals, often cited and authors in recognized personal finance publications, and extensive leadership in the planning profession. When Preston is not focusing on your journey towards confidently conquering Life Money Balance®, you can find him listening to his vinyl record collection, spending time with his wife, and happily expecting their first child.

Samuel Deane is a financial advisor and President of Deane Wealth Management, a registered investment advisor for founders and tech employees. The wealth management firm specializes in financial planning, investment management, tax planning, and equity compensation. After spending some time working in an industry traditionally reserved for wealthy retirees, Samuel realized that he could provide wealth management and financial planning services more efficiently for his generation. He has worked with clients from well-known companies like Stripe, Coinbase, Airbnb, Spotify, Twilio, Etsy, and more.  Samuel is a coveted speaker and loves spreading his wisdom on entrepreneurship, personal finance, and smart investing to his community.

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Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice. 

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place. 

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

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Marketing Madness with Kelly Waltrich (Ep. 22)

Marketing Madness with Kelly Waltrich (Ep. 22)

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Many financial advisors struggle to define themselves in their marketing. If you’re one of them, you don’t have to struggle any longer.

In this episode, Shannon Spotswood speaks with Kelly Waltrich, the Co-founder of Intention.ly. Kelly shares her expertise in marketing and how financial advisors can create their own brand that is unique to them and escape the “sameness”.

Kelly discusses: 

  • What factors need to be paid attention to when building a brand
  • How to determine the appropriate amount to spend on client acquisitions
  • What questions advisors should ask themselves as they put pen to paper on defining their brand
  • How thinking of marketing as multiple skills instead of one makes it easier to tackle
  • The 3 mountains to climb in marketing
  • And more

Resources:

Connect with Shannon Spotswood:

Connect with Kelly Waltrich:

About our Guest:

For over 15 years, Intention.ly Co-founder Kelly Waltrich has been championing the role of marketing in the financial services industry. As former Chief Marketing Officer at eMoney Advisor and Orion Advisor Solutions, she proved time and again that there is no better driver of an organization’s growth and overall success than a well-run marketing and communications team. At eMoney and Orion, Waltrich built powerhouse marketing teams from the ground up, developing the engines that would fuel the highest periods of growth for both companies.

Kelly designed the strategy behind several successful rebrands, acquisitions, and product launches—including spearheading the development of two advisor marketing products—while creating unmatched overall brand visibility and helping to turn company executives into industry thought leaders.

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Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

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