Category: Financial Advisor
Getting Back To Doing What You Love Most as an Advisor with Matt Halloran (Ep. 37)

Getting Back To Doing What You Love Most as an Advisor with Matt Halloran (Ep. 37)

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Do you find yourself dragging yourself out of bed, lacking the energizing spark in your work as an advisor? It’s time to reclaim your motivation and kick burnout to the curb!

In this episode, Shannon Spotswood is interviewed by Influence Expert and Top Advisor Marketing podcast host, Matt Halloran, about the importance of prioritizing time, aligning interests with clients, utilizing technology and digital media, and telling personal stories to connect with clients on a human level. Shannon also discusses RFG Advisory’s commitment to helping advisors connect with female prospects and clients through their StrongHER Money initiative.

Shannon discusses:

  • What is the importance of prioritizing time as a financial advisor
  • Tips for prioritizing time and reassessing day-to-day activities as a financial advisor
  • Why you need to clearly define how you will feel most fulfilled and inspired in your work (and the risk you run when you don’t do this)
  • How building a team that aligns with your service model and goals can help free up time to focus on prospecting and deepening relationships with clients
  • Why it’s important for financial advisors to align their interests with their clients’ values and interests
  • What the two key factors currently present in the financial advisory industry are
  • How to find and work with clients who align with your interests so you can stay inspired and develop your niche 
  • The challenges financial advisors face in creating unique, customized experiences for their clients
  • How financial advisors can improve their marketing efforts through ProudMouth.com, RFG Advisory’s marketing team, or PodRocket Academy
  • Why advisors resist spending time doing personal activities with clients and how to stop feeling guilty when you decide to do this (for the sake of your business!)
  • Why prioritizing time as a financial advisor is essential to achieving desired levels of success
  • And more

Resources: 

Connect with Shannon Spotswood:

Connect with Matt Halloran:

About Matt Halloran:

Matt Halloran is Partner and Podcasting Expert at ProudMouth. A former business and life coach to top advisors, Matt has helped 5,000+ advisors understand how to create trust and build rapport with prospects they haven’t even met yet. He has studied the way people communicate for over 20 years, has been featured in The Wall Street Journal as a digital communication expert, and wrote “The Social Media Handbook for Financial Advisors” –– the first social media book dedicated to financial services. He has now combined his extensive knowledge and expertise in business and coaching with one of his passions: podcasting. Matt has hosted and been on 1,000+ podcasts. He’s also the host of ProudMouth’s podcasts, the Top Advisor Marketing Podcast, where he shares marketing strategies tailored for advisors and connects with top industry leaders.

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Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

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Achieving Flow in the Everchanging Finance Industry with Dr. Jordan Hutchison (Ep. 36)

Achieving Flow in the Everchanging Finance Industry with Dr. Jordan Hutchison (Ep. 36)

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Technology is changing the financial landscape, not just for advisors but for clients too.

In this episode, Shannon Spotswood brings on RFG’s Vice President of Technology, Dr. Jordan Hutchison, to discuss the tremendously disruptive change in technology the financial industry is going through. Jordan shares his journey to get to where he is today, explains what flow is, and talks about the impacts of the constantly changing fintech space on the client experience.

Jordan discusses: 

  • His academic and professional journey to becoming the VP of technology at RFG
  • What flow is, and how to know when you’re in flow
  • How focusing on high growth, happiness, and profitability as a metric of success is changing the experiences of advisors and clients
  • What advisors can do to invoke flow into their client portals and make them more personalized to their clients
  • Why defining a personal mission statement for both advisor and clients is important to achieving a flow state
  • The challenges for financial advisors being expected to become life coaches for their clients
  • The skills advisors need to train to be able to toggle between the EQ side and technical side with their clients
  • Why women and the next generation still aren’t connecting with their advisors
  • What he thinks the industry will look like three years from now
  • Why advisors hesitate to go independent
  • What advisors can do to become better leaders
  • And more

Resources:

Connect with Jordan Hutchison:

Connect with Shannon Spotswood:

About our Guest:

Dr. Jordan A. Hutchison is the Vice President of Technology at RFG Advisory. His executive leadership expertise in WealthTech, human behavior, and financial planning strategy provide him with the ability to help financial professionals live extraordinary lives. He uses his deep understanding of financial advisors, practice management, and the wealth management business cycle to apply the proper needs to run a successful financial planning firm.

–

Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

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How Technology is Disrupting Financial Services with Joel Bruckenstein and Dr. Jordan Hutchison (Ep. 35)

How Technology is Disrupting Financial Services with Joel Bruckenstein and Dr. Jordan Hutchison (Ep. 35)

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Technology is disrupting the financial services industry! From collecting data about clients to utilizing AI, a lot is changing.

In this episode, Shannon Spotswood interviews two guests, Joel P. Bruckenstein, CFS, CMFC, CFP®, Financial Services FinTech Expert, and Dr. Jordan A. Hutchison, RFG’s Vice President of Technology, about the tech landscape in the financial services industry. They start off with their thoughts on the T3 conference before diving into a discussion about how tech advances like AI are disrupting the financial space.

Joel and Jordan discuss: 

  • What surprised them and what confirmed their beliefs about the tech landscape in the finance industry from the T3 conference
  • Why Joel believes cybersecurity is an existential threat, especially to small and medium-sized firms
  • How AI will impact the financial industry moving forward and where they see it being most disruptive
  • How advisors can use FinTech data to build their firm
  • How young investors are changing the industry by valuing fulfillment and peace of mind
  • How advisors can leverage their clients’ interactions with the client portal to identify when they may need assistance
  • And more

Resources:

Connect with Joel Bruckenstein:

Connect with Jordan Hutchison:

Connect with Shannon Spotswood:

About our Guests:

Joel P. Bruckenstein, CFS, CMFC, CFP® is an internationally recognized expert on applied technology for financial professionals and Publisher of Technology Tools for Today (T3). He is also the producer of the annual T3 Advisor Conference, the premier technology conference for independent financial advisors, as well as the T3 Enterprise Conference, an annual gathering of top executives from independent broker/dealers and large RIAs. He is the co-author of three books: Virtual Office Tools for a High Margin Practice, Tools and Techniques of Practice Management, and Technology Tools for Today’s High Margin Practice.

Dr. Jordan A. Hutchison is the Vice President of Technology at RFG Advisory. His executive leadership expertise in WealthTech, human behavior, and financial planning strategy provide him with the ability to help financial professionals live extraordinary lives. He uses his deep understanding of financial advisors, practice management, and the wealth management business cycle to apply the proper needs to run a successful financial planning firm.

–

Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

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The Secret Sauce of Thriving Businesses – Focusing On Your Niche with Eric Blake, CFP® (Ep. 34)

The Secret Sauce of Thriving Businesses – Focusing On Your Niche with Eric Blake, CFP® (Ep. 34)

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“You can have everything in life you want, if you will just help other people get what they want.”  – Zig Ziglar

And what better than helping people whom we can really empathize with and understand?

In this episode, Shannon Spotswood sits down with Eric Blake, CFP®, Founder and Lead Financial Planner at Blake Wealth Management. Eric shares the benefits of having a niche market, including the ability to concentrate your efforts on a specific audience and the importance of time blocking to organize your priorities. Additionally, Eric talks about the impact women have had in his life and why he has focused on helping them.

Eric discusses: 

  • His niche in serving clients five years pre-retirement
  • How having a niche specialization in his financial practice has allowed him to concentrate his time and marketing efforts on those who may not otherwise receive help
  • How partnering with his wife as a co-founder of their firm has allowed them to build stronger relationships with clients 
  • How he uses the surge concept to time block and focus on marketing during specific months
  • How his firm has integrated charitable work into their practice
  • The annual International Women’s Day event focused on giving back to women who have gone through difficult circumstances
  • And more!

Connect with Shannon Spotswood:

Connect with Eric Blake:

About our Guest:

Eric Blake started his career as a financial advisor in 1999. Over the last 24 years, he has realized that his true passion is helping women plan for a successful retirement. While many of his clients are couples, Eric’s firm prioritizes working with women, driven by the appreciation he holds for the women who shaped him into the person he is today.

Born in Amarillo, Texas, Eric now resides in McKinney, Texas, and holds a degree in accounting from the University of Texas at Dallas. However, Eric’s most cherished accomplishment is his 26-year marriage to his wife, Dawn, and their two children, Kaitlyn and Eric.

When not focused on client retirement plans or tax strategies, Eric enjoys working out, reading, and traveling.

–

Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

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Crafting And Growing Your Own Firm As An Independent Advisor with David Koren (Ep. 33)

Crafting And Growing Your Own Firm As An Independent Advisor with David Koren (Ep. 33)

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As an independent advisor, you shouldn’t fear growth. You should invest in it!

In this episode, Shannon Spotswood interviews the Founder of RVA Wealth Management, David Koren, MBA, ChFC®, CLU® about his advice for advisors considering independence, the importance of taking risks and investing in your business, and the 10-3-1 rule. He also discusses the benefits of crafting your own firm and succession planning, as well as incorporating philanthropy into the client experience. 

David discusses: 

  • His advice for other advisors who are either in a captive environment thinking about independence or are independent but want more control and independence
  • Why he decided now is the time to grow even bigger and invest more into marketing
  • Why entrepreneurs can’t expect to build a large and thriving practice without taking risks and investing in their business
  • What the 10-3-1 rule is and why it has become a lost art
  • The perk of being able to craft your own firm and  retire when you decide to as an independent advisor
  • Where he is on his succession plan journey and how he came to realize that he needs to get serious about it
  • How to incorporate giving back to the community as an active part of your client experience
  • What he thinks the industry will look like in the next five to ten years
  • And more!

Connect with Shannon Spotswood:

Connect with David Koren:

About our Guest:

As founder and retirement planning specialist at RVA Wealth Management, David focuses on asset protection and growth, helping his clients to manage income flow and enjoy their retirement years. David has worked in the financial services industry in one way or another for over 35 years, starting out as an agent for a national life insurance company while still an undergraduate at Virginia Tech.

Over his long career – which has included working as an executive for insurance companies, brokerage operations, an internet healthcare startup, and now an independent wealth management firm – David has always focused on education. He considers teaching to be his calling and enjoys educating people on personal finance. David teaches financial education classes in the Richmond area and also offers more in-depth workshops at the office to further explore areas of client interest. 

David considers all of his clients as family and strives to grow and protect their assets in everything he does. David and his wife Robbie have two children.  They have a strong focus on family and both believe exercising and staying healthy play an important role in family life.

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Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

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Podcasting Your Way to Influence as a Financial Advisor With Matt Halloran (Ep. 32)

Podcasting Your Way to Influence as a Financial Advisor With Matt Halloran (Ep. 32)

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Are you tired of being drowned out in a sea of financial advisors all saying the same thing? It’s time to turn up the volume and let your unique voice be heard!

In this episode, Shannon Spotswood interviews podcasting guru, Matt Halloran, about why advisors should podcast. Matt discusses the power of podcasting in enabling advisors to showcase their authentic selves, build influence, and strategically align their practice and marketing strategy for maximum impact. With the evolving landscape of the financial industry, he covers the 5 ROIs that advisors can expect to gain from podcasting.

Matt discusses: 

  • How podcasting lets advisors be their authentic selves and can help them build influence
  • How and why  advisors should think about their practice and marketing strategy before committing to a podcast
  • The 5 ROIs of podcasting
  • How podcasting and marketing fit into the changing financial industry
  • And more

Connect with Matt Halloran:

Connect with Shannon Spotswood:

About our Guest:

Matt Halloran is Partner and podcasting expert at ProudMouth. A former business and life coach to top advisors, Matt has helped 5000 advisors and counting, understand how to create trust and build rapport with prospects they haven’t even met yet. He studied the way people communicate for over 20 years, has been featured in The Wall Street Journal as a digital communication expert, and wrote the first social media book dedicated to financial services, “The Social Media Handbook for Financial Advisors.” He has now combined his extensive knowledge and expertise in business and coaching with one of his passions: podcasting. Matt has hosted and been on over 1,000 podcasts. He’s also the host of ProudMouth’s podcast, the Top Advisor Marketing Podcast, where he shares marketing strategies tailored for advisors and connects with top industry leaders.

–

Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

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The 5 Freedoms of a Successful Business and a Life That You Love with Stephanie Bogan (Ep. 31)

The 5 Freedoms of a Successful Business and a Life That You Love with Stephanie Bogan (Ep. 31)

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Stop spending a galactic waste of your time on activities that won’t get you or your advisory practice where you want to be, and start investing yourself into a life that you love.

In this episode, Shannon Spotswood interviews Stephanie Bogan, a high-performance business coach at Limitless, about the five freedoms that are essential for building a successful business and living a fulfilling life. She explains why many advisors waste time on practices that don’t support growth, profit, or happiness, and offers two questions that can help them achieve their goals. You will learn how to overcome mediocrity and create a business and life that you truly love.

Stephanie discusses: 

  • The 5 freedoms of being a limitless advisor 
  • Her definition of success
  • Why advisors spend a galactic waste of time on practices that don’t support growth, profit or happiness
  • The 2 questions every advisor should ask themselves to get better answers about accomplishing the growth they want to see
  • How advisors can accomplish a successful business and obtain a life that they love
  • What it means to quit sucking on the lollipop of mediocrity
  • And more

Resources:

Connect with Shannon Spotswood:

Connect with Stephanie Bogan:

–

Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

About our Guest:

Stephanie Bogan is a successful entrepreneur, business coach, speaker and author helping Financial Advisors and Founders create wildly successful businesses and lives that they love while she works 25 hours a week from the beaches of Costa Rica and slopes of Park City.

In her 25 year career, Stephanie has consulted and coached top firms, thought leaders and C-suite leaders to greater success. A regular speaker and writer, Stephanie authored The Power of Practice Management (Bloomberg Press), has written for every major publication, including a past column for Financial Planning magazine and continues to write the Limitless Adviser column for Investment News. She is also a regular contributor to Financial Advisor, Kitces.com and Advisor Perspectives.

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The 4 Elements of Communication with Apollo Lupescu, PhD (Ep. 30)

The 4 Elements of Communication with Apollo Lupescu, PhD (Ep. 30)

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Would you consider yourself a good communicator?

In this episode, Shannon Spotswood speaks with the Vice President at Dimensional Fund Advisors, Apollo Lupescu, PhD, about why communication matters so much in the world of financial advising.

Apollo discusses: 

  • The importance of communication for advisors and what “Nerd vs. Shark” means
  • How important active listening is for advisors
  • Why advisors need to know who their audience is
  • Why advisors need to create a playbook for selling their words and answering their clients’ questions
  • And more

Resources:

Connect with Apollo Lupescu:

Connect with Shannon Spotswood:

About our Guest:

Apollo Lupescu is the Vice President at Dimensional Fund Advisors. He joined Dimensional in 2004 as a regional director and oversaw the firm’s advisor 401(k) business. Prior to joining Dimensional, Apollo served in a variety of roles with the US Department of State, from which he formed his own consulting firm, Apollo Consulting Group. His interests in finance and investments led him to teaching engagements at the University of California, Santa Barbara. Apollo received his PhD in economics and finance from UCSB and holds a BA from Michigan State University, where he competed in and coached water polo.

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Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place. 

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

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Building Billion-Dollar Brands Through Marketing with Dany Martin, David Pulcini, and Andrew Parrott (Ep. 29)

Building Billion-Dollar Brands Through Marketing with Dany Martin, David Pulcini, and Andrew Parrott (Ep. 29)

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If you’re looking to grow your business, digital marketing should be your go-to.

In this episode, Shannon Spotswood brings on three guests, Financial Advisor Dany Martin from Shreveport LA, Financial Advisor David Pulcini from Rochester NY, and digital marketing guru Andrew Parrott in Knoxville TN. The four discuss the inner workings of growing a business in financial advising through marketing.

Shannon, Dany, David, and Andrew discuss: 

  • The importance of capturing your authentic self in marketing
  • The most common excuses from advisors who don’t market themselves
  • Differentiating excuses from priorities
  • Why advisors need to build a personal brand to grow their firms
  • And more

Resources:

Connect with Shannon Spotswood:

Connect with Dany Martin:

Connect with David Pulcini:

Connect with Andrew Parrott:

About our Guests:

Dany Martin’s passion for helping others strive for financial health started during his high school years when residual income and the idea of having money work for you crossed his desk. He further pursued his enthusiasm for business and finance during college, where he attended Northwestern State University. During those 4 years in Natchitoches, he achieved a Bachelor of Science degree in Business Administration and was an active member and treasurer of Sigma Nu Fraternity. He continued his education by obtaining a Master’s in Business Administration degree from Louisiana Tech University. Prior to becoming part of the Williams Financial Advisor team in January of 2015, Dany spent 8.5 years at Capital One Bank, where in a very short time he worked his way up from a teller to a Financial Advisor covering 10+ branches in Shreveport, LA.

David Pulcini enjoys meeting new people wherever they are on their financial journey to guide them toward making positive financial decisions. He uses his experience in investment management, tax planning, and insurance to help clients protect what they have and grow what they need. He has developed Six Point Financial’s proprietary “Think About It” process that they take their prospective clients through, he is a co-chair of their internal investment committee, and most of all, David loves working with the clients that he has. David takes his role as an advisor very seriously, but he really wants to enjoy the process as much as possible. 

Andrew Parrott is the owner of Logic Marketing and the Business Development Manager at U! Creative. With over 9 years of marketing experience and over 16 years of experience in digital media, Andrew is a digital marketing guru.

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Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

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Shannon Spotswood’s Journey Towards Servant Leadership with Dr. Daniel Crosby (Ep. 28)

Shannon Spotswood’s Journey Towards Servant Leadership with Dr. Daniel Crosby (Ep. 28)

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As independent financial advisors, RFG Advisory’s core values emphasize building a rapport with clients and providing a higher level of service to stand out in a crowded industry.

In this episode, Shannon Spotswood is interviewed by Dr. Daniel Crosby, the host of the Standard deviations Podcast. She shares her story of deviance by pivoting her career to join RFG, what RFG’s values are, and how other RIAs can address and prioritize their client’s needs by building a rapport and higher level of connection with them.

Shannon discusses: 

  • What interested her in the finance world and how her career started
  • Why she pivoted from an investment fund analyst to a career in a more customer-oriented position at RFG
  • What RFG’s core values are and their selection process for building a team of A players
  • What the “RIA of the future” looks like and how it will address longevity risk
  • And more

Resources:

Connect with Shannon Spotswood:

Connect with Dr. Daniel Crosby:

About Dr. Daniel Crosby:

Educated at Brigham Young and Emory Universities, Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. Daniel was named one of the “12 Thinkers to Watch” by Monster.com, a “Financial Blogger You Should Be Reading” by AARP, and a member of InvestmentNews’s prestigious “40 Under 40”. When he is not consulting around market psychology, Daniel enjoys independent films, fanatically following St. Louis Cardinals baseball, and spending time with his wife and three children.

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